To market the Malayalam films to an international audience, a new programme called Marketing Malayalam Cinema will be launched as part of the 16th International Film Festival Kerala. Goa Film festival also experimenting with this marketing technique and won the race.
The programme provides an opportunity for the film makers to showcase their works to the film promoters from around the world, through the screening session of their films and encouraging a one to one meeting with the promoters and festival programmers of other international film festivals. Actor Raveendran is the convener of this programme.
As part of the programme, various workshops and seminars for educating the film makers on the possible marketing ideas will be held at selected venues. The organisers have planned to open information centers at these venues which will provide details about the archives collections and various other sources of access to Malayalam films.
(Courtesy: The Hindu)
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